Ditch the Middleman: How Direct Ordering Saves Your QSR Thousands

Third-party aggregators are like that mate who always “forgets” their wallet, taking 18-30% of every order. Why keep paying their tab? Direct ordering with LineTen saves thousands and strengthens customer relationships.

The Cost of Aggregators

For 1,000 orders at £25 each, a 25% commission costs £6,250 monthly - £75,000 yearly. Add surcharges and lost customer data, and it’s a pricey deal. Direct ordering eliminates commissions, letting you reinvest in your business.

Channel	Commission Rate	Monthly Cost (1,000 orders)
Third-Party Aggregator	25%	£6,250
Direct via LineTen	0%	£0
Local Delivery Fee (optional)	4%	£400

Benefits of Direct Ordering

• Cost Savings: Zero commissions mean more profit.

• Data Ownership: Build loyalty with targeted promotions.

• Brand Control: Customize menus and pricing.

• Efficiency: Streamlined orders reduce errors.

Driving Direct Orders

• Offer exclusive discounts.

• Use QR codes on tables and marketing.

• Promote via social media and email.

• Train staff to guide customers.

Steps to Switch

• Audit commission costs.

• Pilot direct ordering at one location.

• Track order volume and feedback.

• Scale across all sites.

Ditch the middleman and take control. Start saving with LineTen, start faster by booking a demo today.